Intentwise Connect

Brands sort through thousands of signals every day. Here’s how Nathan Moran, head of growth strategy and analytics at Edgewell, thinks about building a data strategy that can cut through the noise and allow for agile response to performance swings.

George Meressa, CEO of Clear Ads, has worked in digital advertising since 2009. In this conversation with Intentwise CEO Sreenath Reddy, he walks through how the business of PPC advertising itself has shifted—and what he expects is coming next.

Dan Brownsher, founder and CEO of the Amazon consulting agency Channel Key, has grown his business in part by acquiring other agencies.
In this podcast, he breaks down why acquisitions is such a successful growth lever, how he chooses which agencies to acquire, and how he folds their teams into his. 

Amazon Marketing Cloud is now available for everyone, whether or not you run DSP ads.
AMC now helps you not only measure your Sponsored Ads and DSP campaigns, but it also allows you to create highly granular audiences for both DSP and Sponsored Ads.
In this episode, recorded live from unBoxed 2024, Jeffrey Cohen, Amazon Ads Tech Evangelist, highlights how Amazon Marketing Cloud can revolutionize your advertising. 
He discusses the importance of testing and learning with AMC, the kinds of questions you should ask AMC, and what’s next on the horizon for Amazon ads.

John Ghiorso has seen the e-commerce agency landscape evolve from a DIY world to a professionalized, big-money endeavor.
In this podcast, Ghiorso talks with Sreenath Reddy about how agency leaders should brace themselves for an increasingly competitive landscape, how they should be thinking about differentiating themselves, and why the future of B2B marketing is personal content from company leaders.

Brands spend tons of money advertising on e-commerce platforms—but why don’t they reserve some of that for brand protection? 
 
Manu Sareen, CEO of i2o Retail, talks through the pervasive brand protection issues in our industry. Brands that don’t monitor their re-sellers closely enough might create customer experience issues that reflect poorly back on them—from Buy Box losses to unauthorized price drops to derivative products.
Sareen talks through why brands need to invest in brand protection, the money-saving benefits of these investments, and how they can begin to do it at scale.

You probably already know the top-line numbers about how much Prime Day grew in 2024. But what are all of the lessons lingering beneath the surface?
In this podcast, Chris Moe, CEO of Cartograph, explains the granular takeaways from Prime Day—from badging to price matching to measuring profitability, and so much more.
Here are all of the most important lessons from Prime Day that you might otherwise have missed.

After a recent lull, M&A activity is on the rise again in the e-commerce space. So how do agencies in particular prepare for an exit, and what kinds of multiples can they expect? Nate Jackson, managing director at Two Roads Advisors, breaks it all down.
He discusses the importance of maintaining a diverse and balanced portfolio, the necessity of having leadership infrastructure beyond just the agency founder, and more. 

Don’t fall into the trap of a copy-and-paste strategy. To succeed on Walmart Connect, you need to build ad campaigns that take into account the specifics of the platform.
In this latest episode of the Intentwise Connect podcast, Sonya Hober, Head of Technology Partnerships at Walmart Connect, advises marketers on how to craft a unique strategy for the platform.

This episode originally aired on the BWG Connect podcast.
In this episode, Intentwise SEO Sreenath Reddy outlines for BWG Connect co-founder Aaron Conant the key elements of a good data strategy. With the right tactics in place, brands can quickly understand how profitable their products are, how many incremental sales they are driving, and much more.