Intentwise Connect

How AMC helps execute a full-funnel Amazon strategy

Amazon Marketing Cloud is now available for everyone, whether or not you run DSP ads.
AMC now helps you not only measure your Sponsored Ads and DSP campaigns, but it also allows you to create highly granular audiences for both DSP and Sponsored Ads.
In this episode, recorded live from unBoxed 2024, Jeffrey Cohen, Amazon Ads Tech Evangelist, highlights how Amazon Marketing Cloud can revolutionize your advertising. 
He discusses the importance of testing and learning with AMC, the kinds of questions you should ask AMC, and what’s next on the horizon for Amazon ads.

From Startup to Exit: Lessons Learned from Building an Amazon Agency

John Ghiorso has seen the e-commerce agency landscape evolve from a DIY world to a professionalized, big-money endeavor.
In this podcast, Ghiorso talks with Sreenath Reddy about how agency leaders should brace themselves for an increasingly competitive landscape, how they should be thinking about differentiating themselves, and why the future of B2B marketing is personal content from company leaders.

Deep dive: The intricacies of brand protection

Brands spend tons of money advertising on e-commerce platforms—but why don’t they reserve some of that for brand protection? 
 
Manu Sareen, CEO of i2o Retail, talks through the pervasive brand protection issues in our industry. Brands that don’t monitor their re-sellers closely enough might create customer experience issues that reflect poorly back on them—from Buy Box losses to unauthorized price drops to derivative products.
Sareen talks through why brands need to invest in brand protection, the money-saving benefits of these investments, and how they can begin to do it at scale.

Key Prime Day takeaways beyond just the numbers

You probably already know the top-line numbers about how much Prime Day grew in 2024. But what are all of the lessons lingering beneath the surface?
In this podcast, Chris Moe, CEO of Cartograph, explains the granular takeaways from Prime Day—from badging to price matching to measuring profitability, and so much more.
Here are all of the most important lessons from Prime Day that you might otherwise have missed.

The state of the M&A landscape for agencies

After a recent lull, M&A activity is on the rise again in the e-commerce space. So how do agencies in particular prepare for an exit, and what kinds of multiples can they expect? Nate Jackson, managing director at Two Roads Advisors, breaks it all down.
He discusses the importance of maintaining a diverse and balanced portfolio, the necessity of having leadership infrastructure beyond just the agency founder, and more. 

Crafting a unique Walmart Connect strategy

Don’t fall into the trap of a copy-and-paste strategy. To succeed on Walmart Connect, you need to build ad campaigns that take into account the specifics of the platform.
In this latest episode of the Intentwise Connect podcast, Sonya Hober, Head of Technology Partnerships at Walmart Connect, advises marketers on how to craft a unique strategy for the platform.

BWG Connect: Turn Your Ecommerce Data into Insights

This episode originally aired on the BWG Connect podcast.
In this episode, Intentwise SEO Sreenath Reddy outlines for BWG Connect co-founder Aaron Conant the key elements of a good data strategy. With the right tactics in place, brands can quickly understand how profitable their products are, how many incremental sales they are driving, and much more.

An e-commerce entrepreneur’s journey

Bojan Gajic has spent the last two-decades scaling technology businesses within the e-commerce industry, including Helium 10, where he served as CEO. 
He’s now CEO of AVASK, a firm of indirect tax experts, with a well-reputed specialism in global e-commerce expansion, international taxation, accountancy, business advisory and consultancy services.

UnBoxed Takeaways from the Amazon Ads team

Reporting live from the 2023 edition of Amazon unBoxed, Intentwise CEO Sreenath Reddy sits down with top Amazon Ads executives to explore what’s next from Amazon. 
They break down Amazon’s biggest announcements of the year, from Sponsored TV ads to new updates to Amazon Marketing Cloud, Amazon Marketing Stream, and Amazon DSP.  
In this episode, you’ll hear from the following Amazon Ads executives: 
Teresa Uthurralt, Director of Partner Development
Ruslana Zbagerska, VP of Technology and Product Development Amazon Ads
Kelly MacLean, VP of Amazon DSP
Miranda Chen, Director of AMC Growth and Monetization
Jeff Cohen, Tech Evangelist
 

The hidden costs that impact your P&L | Martin Heubel

Martin Heubel is a strategy consultant based in London. As a former Senior Manager at Amazon, he has led several FMCG categories and helped companies like Nestlé, PepsiCo, and Mars to successfully sell online. After five years at Amazon, Martin transitioned into his role as an independent consultant.
His consultancy firm Consulterce works with clients across Europe & North America and provides tailored advice for brands seeking to elevate their Amazon margins to profitable levels.