Intentwise Connect

Peak Season Strategy and Planning Around Tarrifs

How can brands navigate peak season planning when tariffs, supply chain uncertainty, and shifting consumer behavior threaten margins? In this episode of the Intentwise Connect podcast, Sreenath Reddy talks with Martin Heubel, Founder of Consulterce and former Amazon Vendor Manager, about proactive strategies to protect profitability and optimize inventory planning for 2025’s peak season. You’ll learn why brands must re-evaluate their sourcing footprints to reduce tariff exposure, the critical timing of orders before existing inventory runs out, how to negotiate effectively with suppliers and retailers, why granular SKU-level analysis is essential for profitability, and smart, data-backed approaches to retail media investments when uncertainty is high. Listen to the full episode now to discover how to plan inventory, negotiate smarter, and protect your margins during one of the most challenging peak seasons yet.

Revenue Strategy For a Fast Growing Brand - A conversation with the CRO of MaryRuth Organics

What does it take to scale a wellness brand in a saturated market? Jay Hunter, CRO of MaryRuth Organics, shares the inside story.
Takeaways:
Why MaryRuth Organics runs a 24/7 TikTok Shop livestream and how it fuels cross-channel awareness
Jay’s approach to analytics, including T-ROMs (Total Return on Marketing Spend) and real-time dashboards
The strategic importance of retail, Amazon, and DTC—and how they each play a distinct role in the growth engine
Stream the full episode now and discover the omnichannel blueprint behind one of the fastest-growing wellness brands.

From side hustle to successful exit: Kiri Masters on entrepreneurship and building a retail media agency

What does it take to turn a side hustle into a full-scale agency that gets acquired? In this episode of the Intentwise Connect podcast, host Sreenath Reddy sits down with Kiri Masters, founder of Bobsled Marketing, to unpack the full arc of her entrepreneurial journey—from launching her Amazon consulting agency while working at JPMorgan Chase to growing a 40-person team and executing a successful exit.
Kiri shares the real story: the early grind, the pivotal inflection points, her content-first growth strategy, and how she navigated the M&A process with strategic clarity.
Whether you’re an agency founder, a brand leader, or someone navigating the ever-evolving retail media landscape, this episode delivers actionable insights on content, leadership, timing, and staying ahead in a hyper-competitive market.

Unlocking new KPIs for growth with Amazon Marketing Cloud

Brands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Reddy to unpack how Amazon Marketing Cloud (AMC) is transforming measurement, targeting, and retail media strategy. From custom audience creation to lifetime value modeling, Joe breaks down what’s working right now—and how brands can leverage new KPIs to build their AMC roadmap.

Unlocking Full-Funnel Growth with Walmart Connect

In this episode of the Intentwise Connect Podcast, recorded live at Prosper 2025, Sreenath Reddy sits down with Tommy Wong, Senior Manager of Technology Partnerships at Walmart Connect. They dive into Walmart’s evolving retail media strategy, including the launch of the Display Advertising API, the growing impact of on-site display ads, and how sellers are seeing up to 7x GMV through Walmart Connect.
Tommy also shares insights on marketplace growth, AI-driven campaign automation, and Walmart’s deepening investment in measurement and attribution tools. Whether you're a brand, seller, or agency, this conversation is full of actionable advice on how to unlock full-funnel performance with the right tools and partnerships.

How to scale your content strategy across a large catalog

David Feinleib, founder and CEO of ITSRAPID, breaks down how to create product content for Amazon, Walmart, and more that can scale across thousands of products in a catalog. He walks through how to test new content, track analytics, and use automation to implement content strategies quickly.

Formulating data strategy for a global e-commerce brand

Brands sort through thousands of signals every day. Here’s how Nathan Moran, head of growth strategy and analytics at Edgewell, thinks about building a data strategy that can cut through the noise and allow for agile response to performance swings.

The rapid evolution of Amazon PPC ads

George Meressa, CEO of Clear Ads, has worked in digital advertising since 2009. In this conversation with Intentwise CEO Sreenath Reddy, he walks through how the business of PPC advertising itself has shifted—and what he expects is coming next.

Amazon agency M&A: An acquirer’s perspective

Dan Brownsher, founder and CEO of the Amazon consulting agency Channel Key, has grown his business in part by acquiring other agencies.
In this podcast, he breaks down why acquisitions is such a successful growth lever, how he chooses which agencies to acquire, and how he folds their teams into his. 

How AMC helps execute a full-funnel Amazon strategy

Amazon Marketing Cloud is now available for everyone, whether or not you run DSP ads.
AMC now helps you not only measure your Sponsored Ads and DSP campaigns, but it also allows you to create highly granular audiences for both DSP and Sponsored Ads.
In this episode, recorded live from unBoxed 2024, Jeffrey Cohen, Amazon Ads Tech Evangelist, highlights how Amazon Marketing Cloud can revolutionize your advertising. 
He discusses the importance of testing and learning with AMC, the kinds of questions you should ask AMC, and what’s next on the horizon for Amazon ads.