Intentwise Connect

How does one of the most respected names in cookware think about its full-funnel marketing strategy? And how does it measure the long-term impact of its multi-channel campaigns? In this special conversation, Keith Hamann, the senior director of marketplaces at Made In Cookware, sits down with Intentwise CEO Sreenath Reddy to discuss the realities of brand-building on Amazon and beyond in 2026.

Live from unBoxed, Amazon’s biggest advertising conference, Intentwise CEO Sreenath Reddy sits down with Aby Angilivelil, Director of Amazon Marketing Cloud (AMC), for an in-depth look at AMC’s newest capabilities and the future of AI-powered analytics. Aby shares the evolution of AMC’s natural-language Ads Agent, the expansion of long-term traffic and purchase signals—including the highly anticipated 5-year retail purchase dataset—and what brands and agencies can expect next. If you want to understand where AMC is headed and how to get more value from your Amazon advertising data, this conversation is essential listening.

Amazon brands are facing record-tight margins—and it’s not just ad spend. From hidden FBA fees and rising inbound costs to shifting tariffs and competitive pricing pressures, profitability is under attack. In this episode, Jasim Eisa, CEO of Voadera, joins Sreenath Reddy, CEO of Intentwise, to unpack the real causes of margin erosion and share actionable tactics to protect profitability. Learn how leading brands audit hidden fees, realign pricing and promotion strategies, optimize advertising efficiency, and adopt cross-channel tactics that safeguard their bottom line.

Recorded live at Amazon Accelerate 2025, this special episode of the Intentwise Connect podcast features Alan Lewis, Director of AMC Clean Rooms and one of the first product managers for Amazon Marketing Cloud (AMC). Alan dives into the massive announcement that AMC is now available to anyone using Sponsored Ads without any special setup. He recounts AMC's nearly seven-year evolution, highlighting new features driven by customer obsession, including a UI, template library, and AI-powered natural language query building to enhance accessibility. Alan also shares his insights on the transformational speed of AI development, the vision driving the addition of data sets like the five-year purchase history , and busts the myth that AMC is only a clean room, stressing its unique power from its wealth of built-in Amazon signals. Ultimately, he encourages brands and agencies to take advantage of the new accessibility to explore what they don't know about their customers.

How can brands navigate peak season planning when tariffs, supply chain uncertainty, and shifting consumer behavior threaten margins? In this episode of the Intentwise Connect podcast, Sreenath Reddy talks with Martin Heubel, Founder of Consulterce and former Amazon Vendor Manager, about proactive strategies to protect profitability and optimize inventory planning for 2025’s peak season. You’ll learn why brands must re-evaluate their sourcing footprints to reduce tariff exposure, the critical timing of orders before existing inventory runs out, how to negotiate effectively with suppliers and retailers, why granular SKU-level analysis is essential for profitability, and smart, data-backed approaches to retail media investments when uncertainty is high. Listen to the full episode now to discover how to plan inventory, negotiate smarter, and protect your margins during one of the most challenging peak seasons yet.

What does it take to scale a wellness brand in a saturated market? Jay Hunter, CRO of MaryRuth Organics, shares the inside story.
Takeaways:
Why MaryRuth Organics runs a 24/7 TikTok Shop livestream and how it fuels cross-channel awareness
Jay’s approach to analytics, including T-ROMs (Total Return on Marketing Spend) and real-time dashboards
The strategic importance of retail, Amazon, and DTC—and how they each play a distinct role in the growth engine
Stream the full episode now and discover the omnichannel blueprint behind one of the fastest-growing wellness brands.

What does it take to turn a side hustle into a full-scale agency that gets acquired? In this episode of the Intentwise Connect podcast, host Sreenath Reddy sits down with Kiri Masters, founder of Bobsled Marketing, to unpack the full arc of her entrepreneurial journey—from launching her Amazon consulting agency while working at JPMorgan Chase to growing a 40-person team and executing a successful exit.
Kiri shares the real story: the early grind, the pivotal inflection points, her content-first growth strategy, and how she navigated the M&A process with strategic clarity.
Whether you’re an agency founder, a brand leader, or someone navigating the ever-evolving retail media landscape, this episode delivers actionable insights on content, leadership, timing, and staying ahead in a hyper-competitive market.

Brands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Reddy to unpack how Amazon Marketing Cloud (AMC) is transforming measurement, targeting, and retail media strategy. From custom audience creation to lifetime value modeling, Joe breaks down what’s working right now—and how brands can leverage new KPIs to build their AMC roadmap.

In this episode of the Intentwise Connect Podcast, recorded live at Prosper 2025, Sreenath Reddy sits down with Tommy Wong, Senior Manager of Technology Partnerships at Walmart Connect. They dive into Walmart’s evolving retail media strategy, including the launch of the Display Advertising API, the growing impact of on-site display ads, and how sellers are seeing up to 7x GMV through Walmart Connect.
Tommy also shares insights on marketplace growth, AI-driven campaign automation, and Walmart’s deepening investment in measurement and attribution tools. Whether you're a brand, seller, or agency, this conversation is full of actionable advice on how to unlock full-funnel performance with the right tools and partnerships.

David Feinleib, founder and CEO of ITSRAPID, breaks down how to create product content for Amazon, Walmart, and more that can scale across thousands of products in a catalog. He walks through how to test new content, track analytics, and use automation to implement content strategies quickly.