Deep dive: The intricacies of brand protection

Brands spend tons of money advertising on e-commerce platforms—but why don’t they reserve some of that for brand protection? 

 

Manu Sareen, CEO of i2o Retail, talks through the pervasive brand protection issues in our industry. Brands that don’t monitor their re-sellers closely enough might create customer experience issues that reflect poorly back on them—from Buy Box losses to unauthorized price drops to derivative products.

Sareen talks through why brands need to invest in brand protection, the money-saving benefits of these investments, and how they can begin to do it at scale.