{"store":{"baseInfo":{"podcastTitle":"Intentwise Connect","slug":"intentwise","podcastDescription":"Competing on Amazon and retail media requires you to effectively harness the growing amount of data and capabilities made available by the retail platforms. Intentwise Connect, hosted by Intentwise CEO Sreenath Reddy and Intentwise Customer Success/Product Evangelist Jason Chan, aims to share know-how and best practices through in-depth conversations with experts in advertising, marketing, sales, and more.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15069515/Podcast_Artwork_z3cgih.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15069515/Podcast_Artwork_z3cgih_1200x628.jpg?s=ebb820f43816e45225d91d40698ce2ab&e=jpg","podcastUrl":"https://intentwise.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/intentwise/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-6xc54-e5f14b","removePodbeanBranding":"yes","brandingLogo":"http://imglogo.podbean.com/companyLogo/15078455/favicon256_xxcdu.png","timeZone":{"timeZoneId":5,"gmtAdjustment":"GMT-08:00","useDaylightTime":1,"value":-8,"text":"(GMT-08:00) Pacific Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Los_Angeles"},"podcastDownloads":null,"totalEpisodes":24,"showComments":false,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":false,"author":"Sreenath Reddy","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=680b501ea586304d920b24db","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-6xc54-e5f14b-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/intentwise-connect/id1655356123","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fintentwise.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog15069515%26podcastIdTag%3D6xc54&dfl=https%3A%2F%2Fintentwise.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/7eUNOH4YPE2NEpOqsuNboO","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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Brands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Reddy to unpack how Amazon Marketing Cloud (AMC) is transforming measurement, targeting, and retail media strategy. From custom audience creation to lifetime value modeling, Joe breaks down what’s working right now—and how brands can leverage new KPIs to build their AMC roadmap.

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